OPTI-FREE

SOCIAL

Opti-Free is a contact lens brand that advocates for your eyes. Its uplifting, friendly tone encourages millennials to see all that life has to offer while also taking great care of their lenses.

We strive to create social posts that have stopping power. Resonating with our audience precedes lofty brand messaging. If our followers have half as much fun engaging with these posts as I had concepting, crafting, and capturing them, I'd call our social a success. With a tiny budget, an iPhone, and Amazon Prime at our fingertips, these scrappy posts were the highlight of my work on this brand.