harvest snaps art direction & design
TARGET AUDIENCE
The target audience is at the intersection of natural snackers and traditional salty snackers. Harvest Snaps targets those who sometimes snack natural and sometimes hit the classics. They’re active, outdoors, friends-oriented, want to mostly eat healthy, and snacks are a key part of that plan. But, as we seek to break out of the natural snacks box, we need to lean more into the fun of snacks (over natural tropes). A specific focus within this target audience for Q3 is college students to increase awareness of the Harvest Snaps brand and specifically this new bag-in-bag product. The variety and versatility of bag-in-bag makes HS the go-to snack for any occasion.
BRAND PURPOSE
Snap up the Goodness
To empower & inspire people to snap up a little more goodness in their life with a bag of Harvest Snaps, the perfect BFY companion for all of life’s moments.
CAMPAIGN APPROACH
Our campaign’s single-minded message is “Snack when you want, where you want.” Show people that we belong in the snack aisle and that you can munch hard, because we are filled with the good stuff (aka healthier for you). And bag-in-bag makes that even more true – you can now grab bags in a variety of flavors, and take it anywhere. AND with six bags in three flavors, you can share it with the people important to you.
CREATIVE PLATFORM
“SNACK ATTACK”
P.S. see if you can find my 15 seconds of fame
organic social
d2c hero tile
influencer outreach / tiktok branded effect
PRESS
Team
art direction & design: lexi lanzi, danny murphy, hichem kherbachi, emma shepler // copy: kevin heller, kassie shanafelt // creative direction: scott padden, adam vohlidka // producer: brian cooper // cco: chuck mcbride